Cadbury Crispello

Client: Cadbury


Cadbury have invested in the development of ‘permissible’ products- low calorie or light products. This includes Cadbury Crispello – a new chocolate bar with three individual milk chocolate coated wafers with a milk chocolate flavored filling.

Brand Truth:

Celebrate the naughtiness of chocolate as a good thing. Something to feel good about. Women don’t eat chocolate for health reasons – it is a pleasurable experience and we should celebrate it as such.

Target: Females, aged 16-34.


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