First Time Ireland

Ireland like it’s your first time.

A campaign to convince Irish people to holiday at home. The big idea is that Irish people have an inaccurate over familiarity with their own country.
We want to show people that there new experience are as much a possibility at home or abroad.

Not only do we want to show in our campaign those possibilities but we want Irish people to share their own experiences.
Everything is aggregated together using a hash tag #firsttimeireland. This can be used on Twitter, Facebook and instagram and will feed into an app delivering people info on first time experiences from their fellow country people.

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Bloggers, influencers andĀ ambassadors

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The App.

 

 

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Tv stings

Ā Radio

Radio Sting – 15sec – Fish Market. Galway