National Newspapers of Ireland

Client: NNI

Brief: 

Debunk the myth that nobody reads newspapers anymore.

Simple thought:

Everyday we hear about how newspapers are dead. No one is reading them anymore. It’s all about online. Well that’s a load of bollox. We buy over half a million papers a day. How can this many people be called ‘nobody’?

Key statistics:

80% of all adults, or almost 3 million people in Ireland read a newspaper regularly. Every day, almost 50% (1.77m) of all adults in Ireland read a newspaper.

Print:

mache

toilet

spiders

 

 

Tv:

Banner ads:

Radio:

newspaper radio 2