Orpens Cider

 Client: Orpens Cider

Brief:

Orpens is a new cider coming into the market made from a variety of up to 7 Irish apples. They currently have limited comms (facebook page) and their Cider

is available in some independent off licenses and some restaurants.

Who are we talking to?

Likely to be 25+, a more discerning consumer who is generally “in the know” and likes to try new things and to be seen doing so. (People who’ve travelled – “Why can’t we get this in Ireland” emotion) This market are effortlessly cool. They are experiential and curious. We need to intrigue them.

 

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