Plan Ireland

Client: Plan Ireland

Brief:

About Plan Ireland

• Established in 2003, Plan Ireland is a child-centred community development organisation.

Part of Plan International, it is an independent, not for profit organization

without political agenda or religious orientation.

• Plan strives for sustainable development: a better world for children now and in the

long-term. This means working with children, their families and communities, and

campaigning at national and international levels, to bring about sustainable change.

Through a direct grassroots approach, Plan supports the efforts of children, communities

and local organisations to give children access to education, health services, a

safe environment, clean water and sanitation, secure family income and participation

in decision making. Plan also manages appropriate and timely responses to disasters.

The Opportunity:

Create a compelling online Christmas fundraising campaign (must be mobile friendly)

that will achieve stand out in a hugely crowded space to encourage people to donate

and think of children in the developing world around Christmas. Also consider offline

elements to be activated through PR.

Objectives:

To raise funds to a target of €50,000

s1

s3

 

s2

s4

 

Print:

plan xmas small

 

App:

PLAN CHRISTMAS APP 1 PLAN CHRISTMAS APP 2 PLAN CHRISTMAS APP 3

PLAN CHRISTMAS APP 4 PLAN CHRISTMAS APP 5 PLAN CHRISTMAS APP 6