Sun Silk Shampoo

College assignment. Sun Silk shampoo. tv, print and digital execution required.

Theme: Fairy Tales. Big Idea. With Sun Silk Shampoo, haircare won’t stop you enjoying your life.




Tv story board


1. Evil hair Godmother scuttles away from the mythical tower

2. Damsel in distress (Rapunzel) sits sobbing

3. Gallant Prince Charming arrives on the scene on his trusty steed, he hears Rapunzel crying and throws a bottle of sun silk in through the window.

4. Rapunzel is seen using sun silk to wash her hair

5. Rapunzel lowers her hair and Prince Charming climbs up the towers wall to her.

6. They live happily ever after!



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